Your customers will always ask you, why is that so expensive? That’s the moment when you need to defend and stand up for your design, your job and it’s quality.Our profession, many times, tends to be underestimated and some even say “it’s something anybody can do” and this is a grand mistake! When we talk about the price remember this:

Work quality: this is the single most important item of your work. Without high quality, you’re not going far.

Deadlines: this is what all customers love, as long as you have the design done by the time they wanted it. To help out with this one, I always try to have my designs ready 1-2 days before my deadline, you never know what can happen.

Image costs: when the customers cannot provide you with pictures, this is an additional price.

Development of the design: this includes the time it took you to make the design itself, the research, ect.

The design: every designer is different, I always give a printed copy to my customer before the deadline. I’m paid for doing a job, a design that will not longer be mine, but theirs.