SEO is Search Engine Optimization. It’s something you need to do to increase the visits in your website, these visits will come from the Search engine results. The higher you appear in the search engine, the more visits you’ll have.
The SEO is not appropriate for all web sites, this will depend on the goals you have for that specific web site. Since the algorithms of the search engines are constantly changing, there’s no warranty you’ll always be on the front page of the search engine.

There are two main factors to bare in mind with the SEO

• Internal factors: The right use of the keywords and article content.
• External factors: Links to our site

These are really relevant factors for SEO, and we need to remember this when we optimize our web sites.