The most common misconceptions that graphic designer customers have
5 Nov, 2007
“It looks different in front of a monitor”
Customers might indicate you a specific Pantone to be applied into their design. The designer will go ahead and use it in the design, but when the customer sees the preview in his/her computer, the customer will get mad and think “you didn’t use the color I indicated you”. Brightness, contrast, color configuration… every monitor has them. Unless both monitors have the exact same configuration and calibration they’ll always be different. The best way you can have the preview, is with the printed version. And still then, the paper might change the colors and therefore affect the final product.
It’s very important to tell all this to our customers.
“Could you use the image of your site in our Brochure?
Searching for images can take a lot of time. Most of the customers, think that if they find an image in the Internet, it could be perfectly used in their designs. Nonetheless, we all have to remember that the images used for the web have 72dpi and the images used for printing must at least have 300dpi.
When it comes to the resolutions, it’s really important to tell the customers, that a good design really depends on the content and in the talent of the designer.
“Why is that logo so difficult? My neighbor is charging me less”.
It’s quite clear that customers are not fully aware of the processes required to create a logo. In most of the cases, he/she’ll only see a couple propositions in front of him/her.
Source: David Airey
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