The Metatags are HTML tags that are included in the header of every web site, you are not able to see them directly in the web but they are very useful for the search engine. This data is indexed in the search engine data base, and is shown whenever you make a search, an also whenever the search engine needs to classify the web site.

The metatags are included in the header of the html, and this is the sintaxis that you need to use in order to include them:

<metatag name=“” content=“”>

There are several metatags, but these are the most important:

• author: Define the author or authors of the web site
• keywords: Indicate the keywords that will be use to identify the web site
• description:Indicate the description of the content of the web site

The last metatag is use by the search engines as a summary of your web site. With this option you can manipulate the text that will be showing in the search engines. If you don’t use this option, the search engine will use the first paragraphs as the description of the web site

Source: unijimpe