I know that many graphic designers don’t like feedback, because customers can give both negative as well as possitive comments about a designer’s work. But it’s only a critic, it’s nothing personal.

If there’s something I always like to take my time explaining to my customer is the chosen color, a shape, an image, etc. Remember you’re the expert here, the one who should suggest to the customer what’s going to be the best for his/her project. I know there are picky customers, and they don’t know anything about designing. Breathe! Be patient and breathe!

I can tell you also that when the customer approves the draft, tell him/her that from this point on, you’ll take over the whole design. To avoid any “last minute changes.”

There will be other moments when the customer has a clearer vision or what he/she wants. Listen carefully, because you get good ideas out of this. Whatever happens, the customer is always right and he/she deserves to be listened!