This is a reality that can be applied for both small and big companies, but we can also apply this for us, designers. It’s no secret that nowadays many people use internet in a daily basis, specially young people. As amazing as it might sound, if you’re not online, you simply don’t exist for the young market.
Imagine been in America and been able to design for Europe, it may sound impossible, but thanks to Internet, it’s possible. You can also be loosing the opportunity of been online.

You just need to make sure that:
1. All search engines should be able to find you, optimize your site.
2. Use the things you know: through a blog, through videos or images. Something that impacts your audience.

3. Update the design: as clothing, every trend ends.