ARTEgami in English

How to make a magazine?

An interesting post that I saw in SimDalom.com

How to make a magazine? (introduction)

The first step is to write and verify the viability of the idea, it is necessary to write a publishing project that includes:

1. Target market of the magazine and a sociodemographic analysis. The audience that you want to reach: its number, segments of preference (popular or a magazine of professional or social reference).
2. Executive summary of the publishing project. In order to establish the publishing line f the new magazine, content, style and presentation that will be adapted to our target. In other words, to establish the main aspects that will inspired the publication, and that will guide the development throughout the time. In addition, you’ll need to include the priorities information of the magazine and the general style (informed, analytical, etc.)
3. Ideas for the business plan. Summary of the business opportunities and a complete analysis of the competition. To explain why should someone would have to invest in the project

Development of the project for a new magazine

Once the publishing project is considered valid by the people who integrate the “publishing advisers” it is necessary to develop a memory of the project:

1. Executive Summary. The summary in which you are going to explain the most relevant points of the project.
2. Written Memory. The document that contains, at least, the next 4 sections:
   • Position of the magazine in the market. It includes the elements that motivates you to create the newest publication, target market, comparative analysis and innovating elements.
   • Publishing principles
   • Index f the content. Description of th sections and supplements, their structure, rate and order.
   • Organization of the writing. Organizational chart, positions and functions

   Memory of the design. It establishes the text policies, the presentation, photography and illustration. By sides that, it is necessary to describe and to exemplify how will the magazine will display the internal architecture of the pages, the use of the typography, graticule, format, heads and the use of the color.

   Number Zero

It will be the dummy of the magazine, with all the text in their real sizes.