Carrying the message your customers wants, might be one of the greatest challenges you might find yourself with in the designing world. Specially when you work for a big company where many people have to approve your designs.In my personal experience is that the idea of the customer has “evoluved” while the concept was been developed. In some cases for example, it happened in the transpassing from person to person. This tends to happen when it comes down to web page designing, today they’ll like something, tomorrow it’ll be something different and so forth.

It’s because the message that the designer has is not conveyed to the customer. Maybe the customer was trying to say “coorporate”, but you were using the most cutting-edge Flash effect in the market.

Talk to the people in charge, that’s my best advice. Write down the ideas out of a brainstorming, and try to get the big picture of the concept.