On the site FreelanceWitch published a series of nine steps to create a successful portfolio in which to display your work in a proper manner.

1 – Answer the question: How well our site responded to the potential customer?
2 – to focus on simplicity: Unlike other sites that there is no clutter of information. Just give the data to answer the previous question, so simple.
3 – Optimize the page “about”: A portfolio is much more important than in a blog. The client comes to know who is waiting for the author, who has studios, which handles tools, etc..
4 – Provides clear means of contact: The ideal is to create a unique page just to inform the media that the customer has to contact us.
5 – Create page “Agreement”: An ideal way to locate what you can do for the customer and perhaps half to send a message.
6 – Show only what you sell: There’s portfolio shows several but only want to work in one style. This is a common mistake, just shows what you want to hire you.
7 – Say what you want to hear: No lie obviously true stories that have it, you did, they went to a customer, etc..
8 – Build traffic to convert it to potential clients: Get traffic, cause a good impression in the field and that will be transformed into more customers.
9 – Some SEO: As always, the SEO helps.