Tuesday, July 22nd, 2008
Learn how PPC and SEO specialists can work closely together to produce the best results for your business. “Search Engine Optimization and Pay-Per-Click: A Holistic Approach” explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include:
- Sharing keyword research
- Assessing paid ad performance, effectiveness of page titles
- Applying PPC conversion data to SEO page and keyword selection
- Evaluating natural search engine rankings in view of PPC ad placement and costs
- Focusing on landing page design
Posted in Freebies, SEO | No Comments »
Monday, May 12th, 2008
This will be very interesting for all the people out there that like SEO, it’s very well known that all the text that appears in images and videos is not relevant. Because all this information will be lost when a person is trying to research something from their search engines.
This might be something of the past because it seems now that Google will start indexing all the information that is in the images and inside the videos. This will help a lot all the people that create full-flash web sites.
This new technique will be an amazing online revolution.
Source: El Webmaster
Posted in Curiosities, News, SEO, Web Design | No Comments »
Thursday, April 24th, 2008
I keep on repeating myself, I’m not a SEO guru. I only expose the information that I find online through my blog. Here are 10 things that I would love to share with you:
All the Meta Tags are equally important:
Just like keywords, they are not all used by the search engines. It seems that the robot tags are the most important.
You don’t need to add the website once a month to every search engine:
If you did it once, it’s ok. Otherwise, you’ll be considered SPAM.
SEO is very expensive:
I have never used the PPC compaigns, but as far as I know, they ain’t cheap!
PPC is more effective than SEO:
It’s true, but only in on the short run. Most of our visitors will not be returning back again to the site.
Hiring a SEO expert rather than a SEO company:
This is a really delicate thing, if you’re planning to step on this thin ice, please do a well deserved reasearch before stepping on it.
I cannot optimize my web pages:
Every single page that make up the web site, need to be optimized.
The only thing I need to do is to type down the right keyword:
You’ll need more than only keywords.
I need to focus on the most used keywords:
The web site has to be optimized for the most popular as well as for the unpopular keywords.
You should only work with companies that have a guarantee:
Sometimes these “guarantees” are not so safe as you might think!
SEO requieres a 1-year contract:
It’s true that the sites must be optimized once every month, but what would happen if you don’t like or you’re just not satisfied with the service they render?
Source: Swift Media UK
Posted in Articles, SEO | No Comments »
