Archive for the ‘Logos’ Category
Friday, November 9th, 2007
It’s very well commented at Vecindad Gráfica: “Every rules was made to be broken”. But it’s important to know what they are, so we can break them knowing what we’re doing.
- DONNOT show the customer propositions that will harm you.
How many times do we say “the customer chose the worst proposition I gave him”, then don’t even show him the designs you dislike.
- Show the customer your logo in black and white.
The most important thing of all is the message the logo carries, so showing up a logo with a rainbow of colors will only make your customer doubt more. It’s preferable to show the customer a monochrome logo. Later on, when the customer makes up his/her mind about the form and shape, then you can go to colors.
- Showing the logo in certain software like Illustrator, Corel Draw or FreeHand.
The best thing about vectorial designing is to have the possibility of showing the logo without losing a good resolution, you can export it in Flash and other software that give you this option.
- Have the interview only with the customer that will take the final decision.
There’s nothing worst than a room full of “know-it-alls” that will make you change your logo at the end.
- You need to make sure that logo has to work in all it’s sizes..
The logo has to perfect in a Jumbo size package as well as on a pen.
- Avoid filters, effects and other cosmetic visuals.
If you want to be “trendy” now, for next year it will look “cheap” and “outdated”.
- Make the visual effect condensed.
Don’t fill in your logo with complex visual messages, do not use a million fonts to say one word. A complex logo deludes the idea of the brand and looks terrible in small sizes.
- Always keep in mind all the logo dispositions you might have.
Think in different ways of representing logos, let it be horizontal or vertical or without a few elements, like in the case of Apple, NO words, only the apple.
- Try your logo with different media.
It’s not only going to be printed on white pages, it might be on TV sometimes, or in big billboards on the streets, along with other pubs in a magazine, in commercial banners, etc.
Posted in Articles, Logos | No Comments »
Tuesday, November 6th, 2007
It is true that most of the companies will like the fact that their Logos have some kind of meaning, or the icon that they select will have some kind of relationship with the products or services that they provides. But, if you are not careful you might finished something like this:
1. Its suppose to be an adult taking care of a kid, but its look like the opposite.
2. A simple dental procedure.
3. I supposed to illustrate the facade of an oriental house, with the sun hiding from behind
4. If we are not careful, our eyes can play with our mind. And that mouse could be confused with the genital part of a man.
5. Perhaps you might not see anything else than a couple dancing, but pay attention. And we will agree that it could be the Logo of a nudist beach
Source: The Logo Factor
Posted in Curiosities, Humor, Logos | No Comments »
Monday, October 8th, 2007
Honkiat.com is teaching us how to do the logo of one of the greatest movies this year, Spiderman 3. I really recommend it to all the fans.
Posted in Articles, Curiosities, Logos, Tutorial | No Comments »
Thursday, October 4th, 2007
WebIntenta.com and DavidAirey.com are making us think a lot lately. Why is this such a great logo? I know that sometimes when we see a logo we say, why did it never occurred to me before?
Many times, we forget that simplicity is the main thing in a design. This will become a corporate image that might be printed into T-Shirts, caps, banners, etc.
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Posted in Articles, Corporate Image, Logos | 2 Comments »
Thursday, September 20th, 2007
The image the everything in the world of business. What is the very first thing your client sees? Their Logo, the central axis of their corporate image. Your company Logo has to be something that you really feel identified with, something that reflects what your company is about. Your image, your personality and your professionalism have to be blended in a single place, your Logo. Obviously, when having a new business, your logo is very important because from that point the rest of the idea flow will start running, ideas that will develop your marketing strategy. Remember the first impression will last for years.
Inspired the post from: kendrashearer.realblogging.com
Posted in Corporate Image, Graphic Design, Logos | 1 Comment »
