Archive for the ‘Corporate Image’ Category
Tuesday, May 27th, 2008
It’s true that we have a lot of writing information on web sites. But the time comes when we need graphical illustrations, and that’s when many designers go wrong.
Sometimes when we want to be “more original” or simply because we forget the amount of information an image can have. This image will be a compliment with the text, therefore the image needs a certain level of connection with the text as a whole.
Sometimes the images we use are just to catch our customers eyes. Just bare in mind when doing your upcoming designs that images will be in the 85% of the cases, the first impression your public will retain.
A single image is worth a thousand words.
Posted in Ads, Color, Corporate Image | No Comments »
Wednesday, March 19th, 2008
A logo is the center piece of a corporate image. It’s without a doubt the single piece that a corportation must invest time in. Is the single piece that will represent the image of the corporation for the next coming years. Both the concurrence as well as your customers will relate the enterprise with this image. Is the first impression and what the company stands for.
A piece of advice: Don’t let anybody with Adobe Photoshop or Adobe Illustrator, install your logo. Let a pro do it for you!
- A logo cannot have a photography
- The logo has to be in vectors
- The best quality colors are requiered.
- The logo has to work perfectly both black and white as well with colors on it.
- The logo must work over any surface.
- Undestandable fonts are a must.
These are a few factors that make a logo functional, because it should be clearly appreciated in small fliers as well as on big propagandas.
Posted in Corporate Image, Creativity, Logos | No Comments »
Tuesday, January 22nd, 2008
We’ve already mentioned a couple tips to design good logos and their importance. But will it be a successful logo? Here are 10 things you need to do to have a successful logo.
1. Make a list of the things that make your company or product special
2. Keep it simple
3. Don’t use clip arts, it’s not professional
4. Make it black and white.
5. Find inspirational sources
6. Try to use unique things
7. Make a lot of sketches.
8. Find third and fourth opinions
9. Never explain your logo, it has to be self-explained
10. Try to do it without text.
Source: Simple Phics
Posted in Articles, Corporate Image, Graphic Design, Logos, Web Design | No Comments »
Friday, January 11th, 2008
A Clever Cookie is presenting a list of logos that were redesigned, for good or for bad? When a redesigning happens, the corporate image is highly affected, lot’s in risk. Be careful when doing this.
Posted in Corporate Image, Logos | No Comments »
Wednesday, January 9th, 2008
If you’re in a hurry, or not inspired. Check out this amazing templates for business cards. You’ll get many interesting ideas out of this for sure.
Download: Part 1 Part 2
Source: All Tollz
Posted in Corporate Image, Resources, Templates | 1 Comment »
Friday, December 14th, 2007
I don’t know if some people are trying to be as far-fetched as they can, but this really causes polemic. This is the case of Coca Cola Zero to read more about this to go: IsoPixel
Posted in Ads, Corporate Image | No Comments »
Monday, November 12th, 2007
This article is a little old, and it was extracted from the journal el Pais. Proving what we all know, in graphic designing, less is more.
The best web pages in Internet are simply functional. They all have a concrete objective. Graphic designing has an important, yet limited roll. Don’t try to make out something that Internet is not.
Have you noticed how most of the Flash intros are gone? A couple years ago, they were everywhere. I have asked many people, from around 35 different countries, what do you do when you see a flash presentation? — I skip it– was the unanimous answer.
A Flash presentation is a bad TV announcement made by people that couldn’t design real announcements. They were all invented by graphic designers desperate for making Internet in Television, they wanted glory and fame.
In the Communication Arts Magazine awards gala. One of the winners of 2005 had beautiful designs. There was just a little problem, this designer has been categorized for his products as follows: 1, 2, 3, 4, 5, 6, 7, 8… Too intuitive. He certainly deserves the award for best graphic design in E-business.
Of course, Nike has won an award. He always gets high scores from the people that understand his designs and things like that. Nike has a web page that up to this day always has something that fails to work. I wanted to try, once again.
Nike.com still has this attempt of radical and dynamical web navigation. I click on Europe, then in English, then in Football. When I finally get into the football page, there’s an amazing picture of Thierry Henry. And right beside Thierry there’s yet another classification: Europe, Latin America, North America, Asia/Pacific. This is sadly, no joke.
No one will ever allow this man to design circulation signals for the streets. Nonetheless, when graphic designers design a dynamic-navigational web site they win awards. Why do we still have a bunch of people that cannot understand the correct functioning of Internet after so many years?
The old “Intenet is something new and cutting edge” excuse is no longer available in stock, sorry! Why can’t Google or Skype win this type of awards? Why “art” and “innovation” are limited to cliches that demand high-impacting visuals in a page?
Out there, there are hundreds of young and inexpertly graphic designers that are receiving a very mislead message. Internet by nature is a functional space, with specific objectives. If you want a “avant-garde” design, go to Google, Skype, Ebay, Amazon. These pages earn money by satisfying real needs.
You web page has to be functional. It has to be quick and convincing, with an user-friendly navigation and dummy-proof. Internet is not a TV commercial, it’s simply Internet.
Posted in Articles, Corporate Image, Curiosities, Graphic Design | No Comments »
