9 rules to design a great logo
It’s very well commented at Vecindad Gráfica: “Every rules was made to be broken”. But it’s important to know what they are, so we can break them knowing what we’re doing.
- DONNOT show the customer propositions that will harm you.
How many times do we say “the customer chose the worst proposition I gave him”, then don’t even show him the designs you dislike. - Show the customer your logo in black and white.
The most important thing of all is the message the logo carries, so showing up a logo with a rainbow of colors will only make your customer doubt more. It’s preferable to show the customer a monochrome logo. Later on, when the customer makes up his/her mind about the form and shape, then you can go to colors. - Showing the logo in certain software like Illustrator, Corel Draw or FreeHand.
The best thing about vectorial designing is to have the possibility of showing the logo without losing a good resolution, you can export it in Flash and other software that give you this option. - Have the interview only with the customer that will take the final decision.
There’s nothing worst than a room full of “know-it-alls” that will make you change your logo at the end. - You need to make sure that logo has to work in all it’s sizes..
The logo has to perfect in a Jumbo size package as well as on a pen. - Avoid filters, effects and other cosmetic visuals.
If you want to be “trendy” now, for next year it will look “cheap” and “outdated”. - Make the visual effect condensed.
Don’t fill in your logo with complex visual messages, do not use a million fonts to say one word. A complex logo deludes the idea of the brand and looks terrible in small sizes. - Always keep in mind all the logo dispositions you might have.
Think in different ways of representing logos, let it be horizontal or vertical or without a few elements, like in the case of Apple, NO words, only the apple. - Try your logo with different media.
It’s not only going to be printed on white pages, it might be on TV sometimes, or in big billboards on the streets, along with other pubs in a magazine, in commercial banners, etc.
