10 truths about SEO

24 Apr, 2008

I keep on repeating myself, I’m not a SEO guru. I only expose the information that I find online through my blog. Here are 10 things that I would love to share with you:

All the Meta Tags are equally important:
Just like keywords, they are not all used by the search engines. It seems that the robot tags are the most important.

You don’t need to add the website once a month to every search engine:
If you did it once, it’s ok. Otherwise, you’ll be considered SPAM.

SEO is very expensive:
I have never used the PPC compaigns, but as far as I know, they ain’t cheap!

PPC is more effective than SEO:
It’s true, but only in on the short run. Most of our visitors will not be returning back again to the site.

Hiring a SEO expert rather than a SEO company:
This is a really delicate thing, if you’re planning to step on this thin ice, please do a well deserved reasearch before stepping on it.

I cannot optimize my web pages:
Every single page that make up the web site, need to be optimized.

The only thing I need to do is to type down the right keyword:
You’ll need more than only keywords.

I need to focus on the most used keywords:
The web site has to be optimized for the most popular as well as for the unpopular keywords.

You should only work with companies that have a guarantee:
Sometimes these “guarantees” are not so safe as you might think!

SEO requieres a 1-year contract:
It’s true that the sites must be optimized once every month, but what would happen if you don’t like or you’re just not satisfied with the service they render?

Source: Swift Media UK